AI Threats have moved from speculation to real-world concerns, as projects like AGI and GenAI make headlines. Deep Learning (DL) remains the engine driving digitalisation in society and business. The rise of Digital Assistants and Digital Avatars, powered by Conversational AI, is transforming daily life. Yet, risks persist: Deepfakes, GenAI, and rogue AI applications demand vigilance and responsible regulation. Loran Jacobs emphasises the need to duly regulate AI for positive